"We took a lot of influence from Madonna's 'Ray of Light' video," explained Acne creative director Jonny Johansson. If the thought of Madonna gyrating in a shrunken Lee jeans jacket conjures not-altogether-welcome memories of the denim-heavy late-nineties, not to worry. It turns out, Johansson's actually more concerned with the time-lapse shots of teeming metropolises in the background of the Grammy Award–winning video.
"We wanted to explore the idea of a young girl who lives in a fast-paced environment," Johansson said. "She's the kind of person who's quick and vocal and communicates herself in a street-style kind of way."
It's a subversive approach to resort—usually more associated with relaxed, warm climates—but that's all par for the course with the ever-more forward-thinking Acne, and Johansson's unique ability to let an initial idea germinate until it's sprouted quirky idiosyncrasies.
Take the new money print, for instance. It was meant to evoke the hive of frenetic energy that is Wall Street—and with that, the current economic crisis, or the kinds of problems that "never seem to end," as Johansson describes them—but blown-up and blotch-printed onto an ultra-light cotton men's blazer, it's hard not to discern a more playful, handmade effect. The same can be
Article source: http://www.vogue.com/collections/resort-2013/acne/
